If used effectively Pay Per Click advertising can be fast, versatile, and low-cost. You can potentially generate traffic within minutes of placing the ad. If you aren’t generating the traffic you desire you can fine-tune your campaign within hours or days, rather than the weeks or months it can take with other forms of online advertising. Finally, if you’re smart with what keywords you bid on, PPC can be a bargain. While some keywords can be very costly, upwards to over $50 per click, others can be as cheap as $0.10 per click. Try using a specific keyword (such as “organic dog food”) instead of a broad keyword (such as “pet food”).